Top 10 best-known software brands from Denmark
Software you might think is from USA, but is started in Denmark
As the new kid on the block, you are often finding inspiration to start a new venture in your local market, even when you, as we do, have a global market focus at some point. We estimate that the companies mentioned have a combined value of more than 200 billion in 2019. Right now we are not a part of that valuation, but we will strive to be so in the future.
Looking at the best know brands, known to a large crowd, the names of the companies will maybe surprise you. There are other companies, but we decided to show you those we believe have the best possibility to be known by you, and the names might surprise you.
Skype today is a Microsoft owned brand. However, it all started in Copenhagen. Since then the company has been sold several times, and today. If you do not know Skype, it is all about easy communication with voice and video calls.
Just Eat is a widely know platform where you can order and buy food from your local restaurants. They were dominating the market for years, but now they are getting competition from former employees and investors.
If you at some point needed support from a company, chances are, that you already have tried to be a user of Zendesk. Zendesk is a cool SaaS platform, with a global reach, and because of a lousy venture capital market here in Denmark, they relocated to Silicon Valley in the US. Sad for Denmark, but a great move by the company and its investors.
If you are traveling a lot, then there is a considerable chance that you at some point did check pricing on your flight, hotel and stuff like that. Momondo has managed to claim their market space, even if there are other big players to compete against.
If you are having problems with finding the right wine, then you will get a lot of help for the Vivino app. The user group is on its way to 40 million users and the number one wine app in the entire world. Vivino started in Copenhagen, but now they also have an office in San Francisco. 2018 was the year where users can buy wine in the app as well, and they are doing great.
A massive amount of computer games are created with the Unity game engine. They are dominating the game engine market, and as far as we know the engine is in more than 50% of all new mobile games. It is a remarkable achievement for such a competitive market. If you played a new 3D game in the last couple of years, then you are likely to have used their product.
A big trading platform for currency stocks or similar. Saxo Bank has a large volume users making the trade. With more than 1500 employees it is a reasonably large company, especially if you see it with Danish eyes.
Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software.
Tradeshift is a cloud-based business network and platform for supply chain payments, marketplaces, and apps. The company helps buyers and suppliers digitize trade transactions, collaborate on processes, and connect through supply chain apps. Tradeshift has grown to 650+ people with offices in 12 countries.
Trustpilot.com is a consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. More than 270,000 businesses have reviews on Trustpilot. Over 3 billion Trustpilot review impressions every month. Today Trustpilot have offices in 7 countries.