Providing power to Social Media- and HR Managers

6 months in the market, and it is time to set a marker for SoMeCentral and keep you all updated

It has been some pretty intense 6 months. If you have been following me for some time now, you know this is my first time as a product owner, and it is pretty challenging and cool. I have tried to keep you all informed along the way, but when the shits hits the fan, it is hard also to be blogging on a regular basis. I am sorry for not getting you updated on a regular basis, and I will try to be more productive on our blog in the future.


So what is the state of SoMeCentral at the moment? First of all, I know that I need a co-founder or two, so that process is set in motion as I am writing this. Soon you will be meeting Stina Henriksen, and to be honest, she is pretty damn cool. I met Stina in our incubator office here in Slagelse, and she is a LOT different from me. If you are into people that are introvert, structured and analytical, then you will like Stina. She has a background in the pharma industry and is not a hardcore Social Media woman or familiar with building software, but she is getting there. Stina is an unusual introvert as she loves to talk to and help people, and if you are having problems with onboarding the SoMeCentral smartphone- or web app for administrators, then Stina will help you. I am looking forward to being working alongside with Stina in the future.

We still need a dedicated CTO co-founder, and I am always on the lookout for that kind of profile. Finding a local Danish one is pretty tricky, as the IT industry is in short supply of skilled coding people. I am sure that we eventually will find the right person that can be a part of our small team. If you by any chance know or are that kind of person, then please contact me. As you can see for yourself, you do not need to start coding SoMeCentral from scratch we are already operational. We have been so lucky to have an external (Danish) coding company helping us, and that relationship is working just fine, so my thanks and respect to them.

We have had some updates to our tool, and some few bugs, that have been taken care of, and we also hade some extra new features that many of you will benefit from.

Bulk invite

Some of the current accounts are made by +5000 employee companies, and to help them onboard a large number of users we made it possible to create an Excel or CSV file to invite massive amounts of users into the SoMeCentral smartphone app.

Share large files or large quantities of files with outsiders

In our approved folder with photos and videos, the account administrator can select a range of files to share with people that are not a part of your SoMeCentral account. It can be journalists, your advertising agency, a post-production videos freelancer, I think you get the picture. You don’t need to upload the files you want to share in products like Wetransfer or DropBox or similar tools. All you have to do is to select the files you want to share and send an email from within SoMeCentral. SoMeCentral then sends the recipient the mail, containing a link to the media, that can be downloaded in original format.


I know you are fed up with talks about GDRP, but as a tool provider, this is important. We also needed to update our tool so that users can get information about their account by the click of a bottom, and they can now delete their account with ease.

Getting bigger all the time

We are getting more accounts as time goes. We are thrilled with the interest you all show us. And as a Founder I often get people laughing when talking to SoMe Manager. I ask them if they are getting enough photos and videos from co-workers in their companies and organizations. They never get any, or the inbound flow coming from co-workers is so low that it is not worth mentioning. It makes me think that we are on the right path with a solution that is only getting better and better as we grow.

I want to thank you all for telling your peers about us. As a small start-up, we are deeply dependant on your support and feedback. Our marketing budgets are no ready to take on the global market right now, so every time you share the SoMeCentral project among other social media- or HR people we are deeply grateful.

Who are the clients

I must confess that marketing- social media- and human resource departments have been my focus group. From internal or external advertising bureaus, specialized social media agencies or freelancing Social Media Managers. What has surprised me along the way is that we also got some interest from elementary schools, and in general the education segment. They want and need to tell great stories together with the young people studying and the entire staff. This is also why I am looking forward to the first Danish public school to onboard around 500 users when the school begins after the summer vacation.


Small free version

For all of you want to try SoMeCentral we made a free version.
It is fully functional but is limited to 3 people. 2 regular app users and 1 administrator that can also be a content creator. Try it out if you like, maybe you will see how easy it is to get more authentic photos and videos for your social media channels or your internal employee communication.

Download the smartphone app. Register your personal account, and create your company. Then you will be the administrator and can get access to the web app here

Read the entire article here:

Trying to be you!

This Sunday we had our first internal meeting. We all needed to meet each other because I, as a founder, only had met the team members individually, so as you can guess, I was excited on how things would turn out. Would the team hate each other, or did I put together the right kind of people, that was able to respect and acknowledge their personal contribution to the process, product, and company?

I expected the Sunday meeting to take an hour or 2, but we spend almost 5 hours debating everything from finance, marketing and to version 1.2.

Talking about development for a product, that isn’t ready in version 1.0, is a bit weird, mainly because we need to put our minds into your place, as a SoMe Manager.

What can we do to make the SoMeCentral product even better, and how can we add even more value to our product, so you will love to use the tool in your SoMe job.

We had some wild and crazy ideas, but we also need to put into consideration, that we will get your feedback, as soon as you can use the version 1.0 product in your organization.

The result of the Sunday meeting is that we already know where to go with version 1.2 for now…..but we are also excited to get the feedback from you on the version 1.0. You might think what about 1.1 you forgot to mention that Jan, but I haven’t forgotten about 1.1. SoMeCentral is released in English only, but version 1.1 will be a multilanguage update, without functional upgrades.

We know the most of you SoMe people can write and read English, but this is not always the case for your APP users/Co-workers. They will be from all parts of your organization, and we do not expect everyone to be able to read English. Version 1.1 will support English, German, French, Spanish and Portugues. Eventually we will support other languages, but for now, this is what we will do, and what you can expect from version 1.1.

On the picture, taken this Sunday outside our office, you see Henrik (our CFO) Christian (our CTO) Alexina (our CMO) and me, all doped up on Coffe, Coca-cola, and Pastry.

I am thrilled to have found a diverse team that respects each other, and that bring humor and skills into the SoMeCentral company. It is a tuff job to create an entirely new business and groundbreaking product, but it MUST also be fun….here we have a team that smiles a lot, and that makes everything easier, even when the going gets tough, so I am a happy Founder.

Back on the track, working hard

Soon we will be able to eliminate some of the challenges you have in your job as a CMO or SoMe Manager, and it is exciting for us to help you with this problem.

If you have been following my postings, you know that a short while ago, we did have a setback. The external CTO did not have the skills to develop version 1.0 of the SoMeCentral APP and Back-end system, so he had to leave the SoMeCentral project. We lost some time, but only a limited amount of our funds.

I found a new coding partner
Yesterday I did decide on a new external coding partner for the version 1.0, and when I am writing this, I have already made the initial payments to the external partner…happy days….

What to expect
First of all, I want to express my deepest gratitude for all the positive feedback I am getting from all of you on my network or in our face to face meetings. For me, all your positive energy is a big morale boost, and it makes the not so fun day’s worth while.

With the coding project back on track, I can turn to other things, like finding more investors, talk with potential CTO profiles and in general getting ready for the product launch by the end of this year.

50% discount
In a short while, I will make a pre-sign up discount. The first 100 companies will get a full year of using SoMeCentral with 50% discount. So! Stay tuned, and be ready to become one of the first 100 business users.

Author: Jan – Founder of SoMeCentral.

Lead Coder – CTO to SoMeCentral in Denmark

Do you have what it take, and experience, to become our Lead Coder and CTO?
Then Come with us on an adventure!
Be part of the ever developing envoirment where we stun ourselves with our breath taking vision and hard earned achivements. Apply to become our Lead Coder and CTO today, join us tommorow!

We are looking for a person to fill the spot as our most important technical resource.
You just need to know how to develop the SoMeCentral APP for iOS, Android, and our back-end system.

Please get into contact, and let us know about why you are the right person for this position.But beware, we only want to get into contact with entrepreneurial persons, who want to be a part of our team locally!
We might consider you as a co-founder if you are the right match.

Please contact our Founder and CEO Jan Thorsø Andersen. Email | Phone +45 2757 7847


When things go sour!

The road ahead is paved with challenges

Creating a new product is one of the most demanding but also rewarding things I have ever done. I thrive on the positive feedback I get from partners and potential customers. On the other hand, when things are not going according to my plan, I am faced with sleepless nights, and a stressful feeling in my belly. The last two weeks have been a period of stress, as I was forced to find other and better coding partner.

I have had several meetings and e-mail and phone conversations with companies in Denmark, that can create the product I have a visioned. I expect that I can announce a new formal coding partner at some time next week, and are happy that we did not suffer too much financially by selecting a new code partner. We lost time, that’s is it….more or less.

Investors and a cartoon

One thing is clear to me; we need more capital to SoMeCentral. I will work on that task in the weeks to come. Next week I also expect our new SoMeCentral cartoon to be ready for you to watch. The desition to make a video came from the feedback I got from some of you on LinkedIn….and thank you for that…I cannot wait to see the final result, and I will use the cartoon towards potential customers as well as investors.

Author: Jan – Founder of SoMeCentral.

Two steps forward, one back

Today I have 5400 LinkedIn connections to share the SoMeCentral idea and soon to come product. It should have been a day of celebration for me. In some way it still is. I am humbled by the fact that so many people in communication, marketing, and especially social media marketing want to hook up with me, and I thank all of you from the bottom of my heart for this, as it is super important for me to get your feedback on the SoMeCentral product.

Sadly, it is also a where we must tell you guys, that we do not longer have a lead coder to develop the SoMeCentral product. Mathias, our external CTO, did pull the plug on the development of SoMeCentral.

So as of today, combined with my primary task to find investors, my job will be to locate the replacement for Mathias. And I know where to turn to, so happy days for that.

It also means that we will delay the launching of our APP and back-end system to all of you out there in the world. I am truly sorry for this delay, but I am confident that things will turn out for the better, resulting in a great APP for you to use in the future, so please be patient with the remaining team and me.

Author: Jan – Founder of SoMeCentral.

30 days back, before we launch SoMeCentral

How do you get hundreds of photos or videos a week for your SoMe channels like Facebook, LinkedIn, Twitter or YouTube?

It sounds pretty boring…..Content Creation Automation/CCA. It seems like something that is done by a robot, and not involving people, but nothing is further from the truth. Content in the form of photos and videos are always created by people in your organization or company unless it is a CCTV recording.

People are the real world content creators because they think it is fun, or to document a situation, and there is no automation is this at all. The automation kicks in when it comes to sending photos and videos to the people that need the content for SoMe campaigns or websites. Here is the actual problem because we all forget to send the content to our colleges that need our authentic content, and this is where CCA will do the trick, and ensure that content is forwarded to the people in need, without interaction at all.

The value of many eyes and Smartphone users

Letting your entire workforce, or selected people and groups act as content creators, also enables you to get a much richer content flow, and not only when it comes to the increased volume of content. You will most likely also get content that you didn’t even think existed, and this will enable you as SoMe manager to target specific SoMe strategies more efficiently.

Why genuine content is of value

We all have been on the internet for years, and we know when a company or organization are using pre-made photos and videos, and at a subconscious level, we all know that this is not a real representation of the enterprise. This is also why pre-made content does not impact us in a greater way. It is the same thing with content made by professionals. The corporate image made by advertising agencies and their photographers are manipulated in any way possible to let us, the potential customers, have the best possible image of the organization. Customers tend to bypass this kind of postings, just like any other digital advertising.

Things are changing, as SoMe is getting more traction

Using SoMe channels to promote your company or organization, your service offerings or products is putting more focus on SoMe managers to create content and postings with value. Social media is selling without selling, and content must engage people in the way SoMe managers and their employers want, and often this is not done with professional content because we are savvy in spotting postings with the purpose to advertise, and we bypass them with ease.

The creation process is demanding, and time-consuming

If you by any chance are working in marketing or SoMe, you know how hard it can be to create the content on your own. Furthermore, you are not always able to be in the right spot, at the right time, and here a CCA tool can come in handy. By using a CCA tool, you can let everybody in your organization be content creators, without losing control, or useful media. By using a CCA tool, you can get access to a steady flow of authentic content, created by your colleges and co-workers. This content created by non-professionals will also be considered as authentic by your audience or customers, hence giving the postings more impact on your SoMe channels.

The positive side effect of using a CCA tool

If you are in charge of SoMe channels in your job, then you will experience a positive side effect of using a CCA tool. Gone are the days where you needed to do a photoshoot when you start to get a flow of visual content coming into your back-end system. You can now concentrate on making each posting as effective as possible, and you can most likely make even more great postings.

Author: Jan – Founder of SoMeCentral.