We want to run a lean startup, almost bootstrapping the start, and with more than 100 client accounts set up in our product SoMeCentral things are just going in one positive direction.
You might think this is a “no-brainer” as we are in a “Blue ocean” area, and truly it is great, but it is also a challenge for us to educate people working with digital or social media content, that there is a new and better way to get access to authentic photos and videos. You and I do not respond well to stock content, or to content that is corporate in its appearance. It is just not appealing to us as content consumers; we want the real deal. We want authenticity and storytelling, just like we have done for thousands of years around the bond fire.
SoMeCentral offers a simple to use smartphone app connected to a administrators panel, and administrators can now collect and stock a vast volume of photos and videos that are made by co-workers. Gone are the days were a social media manager needed to make all the content. It is not possible to spot all the great stories at all times. We also let social media people share approved content in a super easy way, so your need for additional file transport systems like DropBox and WeTransfer are reduced or eliminated.
SoMeCentral management team is getting bigger. Our Founder Jan know that it is impossible to have all the skills needed to scale the company. We have a CFO, which is also one of our first investors, and at the moment we have put a plan in motion to onboard a new co-founder Stina Henriksen to bo our new COO.
Our primary task is now to eliminate potential showstoppers for scaling our business. We will still develop new features demanded by our customers. Our close customers have great ideas for our tool and are essential for us when we are making updates to our product roadmap.