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Trying to be you!

This Sunday we had our first internal meeting. We all needed to meet each other because I, as a founder, only had met the team members individually, so as you can guess, I was excited on how things would turn out. Would the team hate each other, or did I put together the right kind of people, that was able to respect and acknowledge their personal contribution to the process, product, and company?

I expected the Sunday meeting to take an hour or 2, but we spend almost 5 hours debating everything from finance, marketing and to version 1.2.

Talking about development for a product, that isn’t ready in version 1.0, is a bit weird, mainly because we need to put our minds into your place, as a SoMe Manager.

What can we do to make the SoMeCentral product even better, and how can we add even more value to our product, so you will love to use the tool in your SoMe job.

We had some wild and crazy ideas, but we also need to put into consideration, that we will get your feedback, as soon as you can use the version 1.0 product in your organization.

The result of the Sunday meeting is that we already know where to go with version 1.2 for now…..but we are also excited to get the feedback from you on the version 1.0. You might think what about 1.1 you forgot to mention that Jan, but I haven’t forgotten about 1.1. SoMeCentral is released in English only, but version 1.1 will be a multilanguage update, without functional upgrades.

We know the most of you SoMe people can write and read English, but this is not always the case for your APP users/Co-workers. They will be from all parts of your organization, and we do not expect everyone to be able to read English. Version 1.1 will support English, German, French, Spanish and Portugues. Eventually we will support other languages, but for now, this is what we will do, and what you can expect from version 1.1.

On the picture, taken this Sunday outside our office, you see Henrik (our CFO) Christian (our CTO) Alexina (our CMO) and me, all doped up on Coffe, Coca-cola, and Pastry.

I am thrilled to have found a diverse team that respects each other, and that bring humor and skills into the SoMeCentral company. It is a tuff job to create an entirely new business and groundbreaking product, but it MUST also be fun….here we have a team that smiles a lot, and that makes everything easier, even when the going gets tough, so I am a happy Founder.

Back on the track, working hard

Soon we will be able to eliminate some of the challenges you have in your job as a CMO or SoMe Manager, and it is exciting for us to help you with this problem.

If you have been following my postings, you know that a short while ago, we did have a setback. The external CTO did not have the skills to develop version 1.0 of the SoMeCentral APP and Back-end system, so he had to leave the SoMeCentral project. We lost some time, but only a limited amount of our funds.

I found a new coding partner
Yesterday I did decide on a new external coding partner for the version 1.0, and when I am writing this, I have already made the initial payments to the external partner…happy days….

What to expect
First of all, I want to express my deepest gratitude for all the positive feedback I am getting from all of you on my network or in our face to face meetings. For me, all your positive energy is a big morale boost, and it makes the not so fun day’s worth while.

With the coding project back on track, I can turn to other things, like finding more investors, talk with potential CTO profiles and in general getting ready for the product launch by the end of this year.

50% discount
In a short while, I will make a pre-sign up discount. The first 100 companies will get a full year of using SoMeCentral with 50% discount. So! Stay tuned, and be ready to become one of the first 100 business users.

Author: Jan – Founder of SoMeCentral.

Lead Coder – CTO to SoMeCentral in Denmark

Do you have what it take, and experience, to become our Lead Coder and CTO?
Then Come with us on an adventure!
Be part of the ever developing envoirment where we stun ourselves with our breath taking vision and hard earned achivements. Apply to become our Lead Coder and CTO today, join us tommorow!

We are looking for a person to fill the spot as our most important technical resource.
You just need to know how to develop the SoMeCentral APP for iOS, Android, and our back-end system.

Please get into contact, and let us know about why you are the right person for this position.But beware, we only want to get into contact with entrepreneurial persons, who want to be a part of our team locally!
We might consider you as a co-founder if you are the right match.

Please contact our Founder and CEO Jan Thorsø Andersen. Email | Phone +45 2757 7847


When things go sour!

The road ahead is paved with challenges

Creating a new product is one of the most demanding but also rewarding things I have ever done. I thrive on the positive feedback I get from partners and potential customers. On the other hand, when things are not going according to my plan, I am faced with sleepless nights, and a stressful feeling in my belly. The last two weeks have been a period of stress, as I was forced to find other and better coding partner.

I have had several meetings and e-mail and phone conversations with companies in Denmark, that can create the product I have a visioned. I expect that I can announce a new formal coding partner at some time next week, and are happy that we did not suffer too much financially by selecting a new code partner. We lost time, that’s is it….more or less.

Investors and a cartoon

One thing is clear to me; we need more capital to SoMeCentral. I will work on that task in the weeks to come. Next week I also expect our new SoMeCentral cartoon to be ready for you to watch. The desition to make a video came from the feedback I got from some of you on LinkedIn….and thank you for that…I cannot wait to see the final result, and I will use the cartoon towards potential customers as well as investors.

Author: Jan – Founder of SoMeCentral.

30 days back, before we launch SoMeCentral

How do you get hundreds of photos or videos a week for your SoMe channels like Facebook, LinkedIn, Twitter or YouTube?

It sounds pretty boring…..Content Creation Automation/CCA. It seems like something that is done by a robot, and not involving people, but nothing is further from the truth. Content in the form of photos and videos are always created by people in your organization or company unless it is a CCTV recording.

People are the real world content creators because they think it is fun, or to document a situation, and there is no automation is this at all. The automation kicks in when it comes to sending photos and videos to the people that need the content for SoMe campaigns or websites. Here is the actual problem because we all forget to send the content to our colleges that need our authentic content, and this is where CCA will do the trick, and ensure that content is forwarded to the people in need, without interaction at all.

The value of many eyes and Smartphone users

Letting your entire workforce, or selected people and groups act as content creators, also enables you to get a much richer content flow, and not only when it comes to the increased volume of content. You will most likely also get content that you didn’t even think existed, and this will enable you as SoMe manager to target specific SoMe strategies more efficiently.

Why genuine content is of value

We all have been on the internet for years, and we know when a company or organization are using pre-made photos and videos, and at a subconscious level, we all know that this is not a real representation of the enterprise. This is also why pre-made content does not impact us in a greater way. It is the same thing with content made by professionals. The corporate image made by advertising agencies and their photographers are manipulated in any way possible to let us, the potential customers, have the best possible image of the organization. Customers tend to bypass this kind of postings, just like any other digital advertising.

Things are changing, as SoMe is getting more traction

Using SoMe channels to promote your company or organization, your service offerings or products is putting more focus on SoMe managers to create content and postings with value. Social media is selling without selling, and content must engage people in the way SoMe managers and their employers want, and often this is not done with professional content because we are savvy in spotting postings with the purpose to advertise, and we bypass them with ease.

The creation process is demanding, and time-consuming

If you by any chance are working in marketing or SoMe, you know how hard it can be to create the content on your own. Furthermore, you are not always able to be in the right spot, at the right time, and here a CCA tool can come in handy. By using a CCA tool, you can let everybody in your organization be content creators, without losing control, or useful media. By using a CCA tool, you can get access to a steady flow of authentic content, created by your colleges and co-workers. This content created by non-professionals will also be considered as authentic by your audience or customers, hence giving the postings more impact on your SoMe channels.

The positive side effect of using a CCA tool

If you are in charge of SoMe channels in your job, then you will experience a positive side effect of using a CCA tool. Gone are the days where you needed to do a photoshoot when you start to get a flow of visual content coming into your back-end system. You can now concentrate on making each posting as effective as possible, and you can most likely make even more great postings.

Author: Jan – Founder of SoMeCentral.

We have come a long way by now, and things are looking fine, weird but true!

The last ten months have been a hard but also exciting journey for me as a Founder of SoMeCentral. I have been talking with potential customers, to get their response to the SoMeCentral product, and all but one (You know who you are Helle) have said, that they would love to use the SoMeCentral product, as my view of the problem is spot on. To be fair…Helle did like the idea of SoMeCentral, but she was not able to use SoMeCentral in her work life.

Happy days for that, I am honoured. That so many people have been willing to listen to me and what I had to say about SoMeCentral. Their response just makes my determination even stronger to provide the global market with a unique tool that will make their lives more easy, productive and effective.

I have been working my ass off, to contact the right kind of people, that can execute the planned roll-out of the SoMeCentral APP and back-end system, and I got them now. The code guys are in place, ready to do their magic so we can launch the MVP for sale in late August. I know, that the time from now and until them will be felt like it is two years and not just a couple of months. If you been there yourself, you know what I am talking about.

Many start-ups have a great focus on the marketing and development team but tend to forget other staffing needs, but I know that running the finances and working with the budgets are not one of my strong skills or interest, so we have been so lucky to attract a senior CFO to the SoMeCentral ApS company. I am looking forward to being working with Henrik in the future when we can afford to tab into his waste experience and skills.

I am also happy about the current investors; they have been acting cool in the period of setting up SoMeCentral in all the legal aspect. They have been supportive, and I feel blessed to be able to “play ball” with them. That said, we still need a bit more money to execute on the platforms we must meet our potential customers. Hence, we are open for first round investors to put 200.000.- DKK into the company.

Do you want to know more about the potential of SoMeCentral then contact me ASAP, as we will close the first run as quickly as we can, and before the launch of the SoMeCentral MVP product solution is released for sale in late August.


Author: Jan – Founder of SoMeCentral.


I have learned that setting up a start-up like SoMeCentral is a tuff job, however now we are ready for the fun part.

  • Initial investors found.
  • Holding company and an operational company is made (SoMeCentral Holding ApS and SoMeCentral ApS).
  • The team is ready for all important roles.

I am grateful for all the helpful people that are willing to assist in our way to a final product, maybe it is because many of the have had the problem we want to help them with, I don’t know that right now, but thanks to everybody no matter what!

So now has the time come to make the final design based on my first design model, and code the product for everyone to enjoy.

This is a Phase I hate….honestly I do, as the code phase is taking the initiative and also a large part of control from me, and I must rely on the code team.

The coder and his co-host….are some really cool guys and they have made a lot of know APPs before, so SoMeCentral is in young, but competent hands right now.

This coding phase is leaving me with time to do other things, like talking to more investors, and this is my primary task right now.

Author: Jan – Founder of SoMeCentral.