Lesson of the week
This week I did learn an important lesson. On of my close friends did promote SoMeCentral as a potential investment project for a group of people, that have supported him and his company at some point.
The group of potential investors did not understand the idea, and I am to blame if you ask me. I know that it can be hard to understand the issues of a modern marketing- or SoMe manager, if you have passed the age of 70 as they were, but I must remember to be even more simplified in my communication, which can be hard, if you have a great idea that will help thousands of companies and organisation.
I accept that they did not have a big understanding of the challenges in a modern marketing organisation, or how things convert into potential clients on social media channels, as they tend to focus on brick and mortar companies, but If I simplify my communication even more, then maybe, they would have understood the message and value of SoMeCentral.
I know who the main customer for SoMeCentral is, and I must communicate the benefits of SoMeCentral in a more simple manner in the future, so everybody knows the value it can bring to them, regardless if they are potential investors or customers.
Live and learn….and I will.
Author: Jan – Founder of SoMeCentral.