Make things simpel is my lesseon this weekLesson of the week

This week I did learn an important lesson. On of my close friends did promote SoMeCentral as a potential investment project for a group of people, that have supported him and his company at some point.

The group of potential investors did not understand the idea, and I am to blame if you ask me. I know that it can be hard to understand the issues of a modern marketing- or SoMe manager, if you have passed the age of 70 as they were, but I must remember to be even more simplified in my communication, which can be hard, if you have a great idea that will help thousands of companies and organisation.

I accept that they did not have a big understanding of the challenges in a modern marketing organisation, or how things convert into potential clients on social media channels, as they tend to focus on brick and mortar companies, but If I simplify my communication even more, then maybe, they would have understood the message and value of SoMeCentral.

I know who the main customer for SoMeCentral is, and I must communicate the benefits of SoMeCentral in a more simple manner in the future, so everybody knows the value it can bring to them, regardless if they are potential investors or customers.

Live and learn….and I will.

Author: Jan – Founder of SoMeCentral.

Mistakes are a part of life for all of us, and regardless of your background. Nobody will make it through life without making a lot of mistakes. Even people you might think has everything, have made a lot of mistakes in their lives.

It is ok to make mistakes, especially if you learn from them and grow. You will also be able to spot potential pitfalls in the future, so mistakes that will not kill you will make you stronger, better, faster and more able to see through the bullshit.

Necessity is the mother of invention

Making a lot of mistakes will also enable you to develop or spot the DNA of a successful idea.

Some of the biggest companies started with a simple idea on how to help people in one way or another. The idea did not have to be sending a man to the moon, but just a simple and focused idea on how to help other people with overcoming a specific problem, or making them more successful.

Happy days

Right now, I am happy for all my earlier mistakes, as they make my life easier when navigating SoMeCentral on the right path. I know exactly where SoMeCentral must bring value to customers, and I know how to avoid making things more complex than needed.

For outsiders, this focus can be seen as arrogant, but I have a clear vision on how to bypass potential showstoppers, so SoMeCentral can become a SoMe tool that many people can and will benefit from using.

I am listening

At the moment, I meet a lot of new and interesting people, and when pitching the SoMeCentral concept to them I am getting a lot of positive feedback, which I am great full for. I am also getting a lot of new brilliant ideas for product enhancement of SoMeCentral in the future, and that is great.

I have the fortune to be able to connect with people that have a successful track record in building some of the biggest commercial APP products, and I listen a lot to these people.

Love your mistakes

Love your mistakes, and forget them. You need to acknowledge the learning your mistakes gave you, and use them positively to do great work in the future, and not letting them pull you down.


I know I am biased. However, I have never been a part of a project, where I had met so few showstoppers, and the few showstoppers that I met, were easy to overcome. This empowers me to press on even harder, as the market is mature, the potential customers know the problem, and they know SoMeCentral can help them to overcome their problems.

Author: Jan – Founder of SoMeCentral.


We have had a great start, and we aim to raise 500.000.- DKK for our first round.

Feel free to get in contact with our founder.

Author: Jan – Founder of SoMeCentral.

We are happy to accept further investors to join our startup.

If you want to get info further contact, then e-mail Jan T. Andersen or give him a call +45 27577847

Author: Jan – Founder of SoMeCentral.